Listening to customers’ needs and being able to adapt to their priorities enables Ken to help create sales and marketing success stories. Read this account of a fictional organization named “Close to Home.” While the company is not real, all of the examples are derived from actual situations where Ken’s methodologies empowered organizations to transform via a combination of training, coaching and performance management.
Most companies would not require the level of re-engineering in the Close to Home story. But, this case study brings together the big problems sales organizations face into a single fable and demonstrates Ken’s process for rapidly attaining positive, replicable results.
